The Only Watch Styles Worth Investing In According to an Expert

According to experts, editors, and shopping enthusiasts, this is the year of the timepiece. Watches have always been highly coveted accessories associated with wealth and opulence, and though that isn’t changing, the watch space definitely is. Women are entering this historically male-dominated industry and providing their expert POVs as collectors and investors, and we’re taking notes. As quiet luxury continues its reign across generations, more and more people are seeking a watch that will stand the test of time. So we tapped our favorite watch expert, Malaika Crawford, to help us out. Crawford is a style editor at Hodinkee—a leading watch platform—and a collector of the most gorgeous and intricate watches. If anyone knows what it takes to invest in and curate a solid watch collection, it’s her, and a quick scroll through her social media reveals that Audemars Piguet is a mainstay brand among her timepieces.

For over a century, Audemars Piguet has handcrafted Swiss luxury watches, and the Royal Oak—the brand’s on-trend yet timeless style—is topping everyone’s wish list in 2024. Before we get too carried away with the star players, let’s dial it back and hear Crawford’s advice on finding the perfect investment watch.

What do you look for when deciding to add a new piece to your watch collection?