Without access to a parallel universe, it’s impossible to say exactly how much recent movies would have grossed if their stars had been able to chat with Jimmy Fallon, walk the red carpet, or even simply post, “Hey, I’m in this movie” on social media. But according to THR, insiders believe “Teenage Mutant Ninja Turtles: Mutant Mayhem” will take a $7-10 million hit at the box office due to the WGA and SAG-AFTRA strikes. The voice cast includes Seth Rogen, Jackie Chan, Maya Rudolph, Ayo Edebiri, John Cena, Ice Cube, Paul Rudd, Post Malone, Rose Byrne, Natasia Demetriou, Giancarlo Esposito, and Hannibal Buress — who between them have more than 94 million followers on Instagram alone. “Can you imagine what the group photo [of stars] would have been like on the carpet?” one source posited to THR.
The lack of star power in publicity for recent releases like “Mutant Mayhem,” “Strays,” and “Meg 2: The Trench” is particularly stark when compared to “Barbie.” The pink-infused sensation released a week after the SAG-AFTRA strike began, but already had plenty of promotional material from stars Margot Robbie and Ryan Gosling banked, and there’s no question that it added an extra rocket booster to the box office. Promotion for “Barbie” in the lead-up to release included Gosling giving GQ a guide to Ken’s must-have objects, Robbie giving Architectural Digest a tour of the Barbie Dreamhouse, and the duo doing a Buzzfeed interview while playing with puppies.
“Barbie” made $1 billion worldwide in just 17 days, and with a running domestic total of $567.2 million it’s poised to overtake “The Super Mario Bros. Movie” any day now as the highest-grossing movie of the year in North America. Will that ease the financial pressures of the strikes? Not necessarily.
Source From: www.slashfilm.com
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