The Autumn 2023 Shopping Guide: Where to Buy This Year’s Season-Defining Trends

After a blink-and-you’ll-miss-it-summer, our attention has quickly turned to autumn, and if the year thus far is anything to go by, we have a very fashionable season ahead. We’ve managed to navigate the tricky in-between of warm winds and spells of rain, but practicality isn’t usually very fun, which begs the question, what do we wear when we want to feel good?

At Who What Wear UK we’re firm believers in celebrating the joy of dressing, and whilst we’ve spent plenty of time curating the perfect capsule wardrobe and investing in the pieces we know we’ll wear for a lifetime, we’re also advocates for occasionally buying the exciting items that get your heart racing. I’m sure you agree that whilst there are benefits to tried-and-tested dressing formulas (and frankly, a T-shirt, blazer, jeans and loafers works for every occasion), there’s also something to be said about the buzzy new trends making their way off the runways and into stores.

So, in a bid to keep you (and your wardrobes) bang up to date, I immediately began looking through the  A/W 23 shows for some fresh new inspiration, and I wasn’t disappointed. Last year’s high/low mix of glossy, pop noughties vs. ’90s grunge told a tale of two halves, but this autumn there is undoubtedly an altogether darker and more sultry mood. Yes, there are still the same elegant maxi coats, punky leather pieces, and a heady smorgasbord of colour, but this time around you can also expect modest dressing up against risqué cut-outs, micro minis vs. trailing maxis, and just enough lace and cashmere to tempt us away from linen and florals. How does that sound?

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