Snoop Dogg and Dr. Dre have been sipping on “Gin and Juice” for 30 years, and now, they’re teaming up to launch a cocktail in honor of their collaborative anthem.
The West Coast rap legends joined forces on the heels of their Super Bowl LVIII afterparty performance to announce the Gin & Juice canned cocktail drinks, which began shipping to potential U.S. distributors on Monday (Feb. 12).
Gin & Juice will be available in four flavors: apricot, citrus, melon and passion fruit. After shaking up the music world, Snoop and Dre are looking to make a dent in the spirits industry with help from record executive powerhouse Jimmy Iovine, who is an investor in the endeavor.
“Together, we always try to create magic. We’re having fun being creative, and everything about this product is really us,” Dr. Dre said in a statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
While Snoop added of entering the cocktail space: “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
Dr. Dre teased the launch of Gin & Juice with a commercial posted to social media over the weekend ahead of the Super Bowl, during which Snoop starred in an ad for Skechers.
The pair of hip-hop OGs have an extensive collaborative history that’s spilled into the business world. “Gin and Juice” landed on Snoop’s acclaimed Doggystyle debut in 1993, and the funky anthem became the album’s second single in January 1994.
“Gin and Juice” carried its momentum to the Grammy Awards, where the laid-back tune was nominated in the best rap solo performance category. The Dr. Dre-produced hit peaked at No. 8 on the Billboard Hot 100 in March 1994.
As for the Gin & Juice drinks, fans can expect the gin-based cocktails to hit liquor store shelves from now through the spring. Package sizes and retail prices are not yet known.
Source From: www.billboard.com
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