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I have to admit, Black Friday sales don’t usually grab my attention. If I didn’t want to buy something at full price, why would I buy it on sale? However, this year feels different—I’ve found them surprisingly hard to resist. Why? Because so many of my favourite French brands are joining in on the discounts.

I’ve always been captivated by the effortless elegance and je ne sais quoi of French design, and right now, many of the labels I adore are offering some incredible Black Friday discounts. Naturally, I couldn’t resist browsing through their newly-stocked sale sections to see what treasures might be waiting.

Annemiek Kessels wears an outfit from The Frankie Shop.