We’ve Entered the Era of the Timepiece: Trends and Watches That Will Define 2024

The watch industry is traditionally a male-dominated space, but we’ve seen women carving out a bigger presence in it—from an expert POV and a shopping standpoint. On social media, specifically, we’re seeing a new wave of experts who are educating their audiences on the world of watches and inspiring a new generation of collectors. Among them are Brynn Wallner of Dimepiece and Trang Trinh of Girls O’Clock, whose content is both educational and entertaining, making the watch world a fun, less intimidating place to enter. As Wallner puts it, “With social media, anyone can talk about it, and there’s no gatekeeping. If you use the tool correctly, then you get your voice heard, and it has the power to impact the entire industry.”

Wallner got her start in the watch world after she was laid off from Sotheby’s in 2020 and set the tone for the new direction of women in the industry. “To me, what I was doing wasn’t all that groundbreaking—it was mostly just identifying watches that celebrities wore, but with my tone and my point of view and the people that I was covering,” Wallner explains. “Scary Spice to Bella Hadid to Princess Diana—all of these women with great style—and I injected my personal sense of humor into it.” Trinh, too, approached the luxury watch space less traditionally. “I began Girls O’Clock with two missions: to be a resource for women who don’t know where to begin in the world of watches and to amplify the dialogue on why women are interested in watches and the styles they lust after, all of which I hope I accomplish with a bit of fun!” Trinh shares. Each of their platforms has resonated in a major way and has translated to a new generation of watch enthusiasts and collectors.