This Under-$50 Curler Might Just Replace the $600 One Under Your Sink

I know I’m not alone when I say that I don’t want to spend more than 15 minutes on my hair when I’m getting ready. I already have a 10-step skincare routine and a full face of makeup to do—spending a ton of time doing my hair just doesn’t fit into my process. I’ve tried investing in expensive tools and products to expedite the process, but I’m often left unimpressed with the results. So I’m in the market for something better, and I wasted no time asking associate beauty editor Kaitlyn McLintock for the secret to her luscious curls. She was quick to recommend SHEGLAM’s new assortment of haircare products. The brand has become a favorite among beauty enthusiasts for having high-quality and affordable makeup products, and its transition into haircare will be major—I was already sold when I heard that all SHEGLAM Hair hot tools feature GlossPro™ technology, which prevents overheating and damage through temperature regulation. Kaitlyn test-drove the It-Curl One-Touch Instant Curler along with the brand’s heat protectant and hair oil, and her testimony is all we need to know that this under-$50 hair tool is competing with the $600 one in our bathrooms (and winning). Keep scrolling for the play-by-play and her honest review.

Kaitlyn’s everyday hair routine: “I style my hair once or twice a week, so I can save time by just touching it up each morning. And by ‘touching it up,’ I mean running some styling cream or hair oil through it, adding a spritz of dry shampoo, and using a flat iron to either straighten it or create waves (I can’t operate a traditional curling iron for the life of me—they either create asymmetrical, weird-looking curls or they leave unsightly crimps behind).”

Kaitlyn’s hair care green flags: “The products have to be easy to use because, despite being a beauty editor, I’m not good at styling my hair. They have to be non-damaging because I have fine, color-treated hair that needs some serious TLC, and I refuse to use anything that will make it worse. Finally, they have to be long-lasting, because my hair is stubborn and doesn’t hold a style easily.”

Step 1: “I started by misting SHEGLAM Hair’s Hot Streak Leave-In Protection Serum throughout my hair from mid-lengths to ends. I love that it’s lightweight, so it doesn’t weigh my fine hair down, and that it protects my hair from thermal damage up to 450 degrees.”