The Smartest Shoppers Prep for Black Friday Now—26 Beauty Items I’m Bookmarking

Saie’s Dew Blush is one of my all-time favorite blush formulas. It’s highly pigmented yet easy to blend and looks oh so natural on my skin. This mini gift set is so cute. I love that it lets you try three different shades before committing to the full-size versions. You can also do as I do and mix and match them for a custom look!

This iconic serum—the most popular IS Clinical product—does it all. It brightens, targets signs of aging, and even deep-cleans the pores. (It’s acne-safe!) It’s thanks to glycolic acid, white willow bark, arbutin, and mushroom extract. It’s so effective, and estheticians and editors swear by it. Of course, I’m eyeing it ahead of Black Friday…

This lotion-oil duo is a must-have for the dry, cold months of fall and winter. The algae-rich formulas soothe, smooth, and moisturize the skin. Oh, did I mention that Victoria Beckham is a fan? She says she uses the body oil straight out of the shower on damp skin. Maybe that’s why her skin is so firm, taut, and glowy.

If you’re looking for a gift for the makeup lover in your life, you can’t go wrong with this eye shadow palette. It’s the perfect elevated basic—think of it like a structured blazer or an elevated black handbag. The combination of neutral, matte shades is timeless.

My New Year’s wish? Full, fluffy eyebrows and long, fluttery eyelashes. I’m pretty confident my wish will come true if I can snag this RevitaLash set on Black Friday.

ICYMI, LED light therapy can deliver fountain-of-youth skin benefits, including firmer, smoother, and more lifted skin. When people ask me which LED mask to buy, I always say this one. Its flexible silicone design hugs the contours of the face while 132 LED bulbs emit the two most clinically recognized wavelengths for anti-aging effects. It’s proven to reduce visible signs of aging in as little as four weeks.

I’m a beauty editor, so you can take it from—you don’t need to drop hundreds of dollars on makeup brushes to get a high-quality, effective set. This Sephora Collection Face & Eye Set is proof. I’ve used these for months and washed them multiple times, and I have yet to lose a single bristle. Plus, they make my makeup look flawless.

This TikTok-famous styling cream is the ultimate multitasker. Use it to smooth your hair into sleek styles; prep your hair for shiny, expensive-looking blowouts; and define natural, soft curls. It works on all hair types, so it’s the perfect gift.

Sol de Janeiro’s Brazilian Bum Bum line is iconic. First, the products are effective. They’re moisturizing, smoothing, and long-lasting. Second, they smell incredible. I have yet to find a single person who doesn’t love the brand’s famous salted caramel, vanilla, and pistachio scent. I just think this gift set is so cute—not to mention ideal for travel!

Another TikTok-famous product, Summer Fridays’ Lip Butter Balm is so good. Each one contains shea and murumuru-seed butters to moisturize dry lips. There are also vegan waxes that soften rough skin and boost shine. This holiday set contains three of my favorite ones—Cherry, Pink Sugar, and Sweet Mint.

Almost every beauty editor I know has this palette in their makeup bag. The universal combination of luminous shades can be used as highlighter, blush, eye shadow… You name it. Each one creates the prettiest “model sitting backstage” glow.

No one has time for damaged hair, whether it’s due to heat styling, chemical treatments, or anything else. This three-piece Olaplex set contains the brand’s best-selling shampoo, conditioner, and repair treatment.

I love using a scalp massager in the shower to work in my shampoo, remove product buildup, and stimulate circulation to my hair follicles. I’m planning to snag this for myself and basically everyone else on my wish list, including my boyfriend and my brothers. It’s an unexpected luxury that really elevates a shower experience.

If you know me, you know I’m a big fan of Phlur fragrances. Actually, I might be the biggest fan of Phlur fragrances. I have almost every single full-size bottle, and while I’d love to give them to friends and family, I never know which person will fall in love with which scent. That’s why I’m bookmarking Phlur’s Fragrance Discovery Set. It contains eight of the brand’s best scents so my loved ones can pick and choose.

I see the Shark FlexStyle all over my FYP. It creates the biggest, bounciest blowouts, and I can’t wait to try it out for myself. This is one of my can’t-miss Black Friday picks.

Nuxe’s Huile Prodigieuse is a classic, an icon, a French pharmacy must-have! Not only does it smooth and moisturize dry skin and hair, but it also has the most beautiful, lingering scent. Seriously, it smells so good. Sometimes, I use it instead of perfume.

As a fan of Fenty’s Gloss Bomb Lip Luminizers, I audibly gasped when I saw this vault collection. It contains 10 full-size (yep!) shades of the internet-famous, nonsticky lip gloss formula. Trust me when I say that this is a need, not a want.

Snail mucin is one of my favorite Korean skincare ingredients. It offers so many skin benefits. It’s moisturizing, antioxidant-rich, and anti-inflammatory, and honestly, it just makes my skin glow like nothing else. That’s why I’m dead set on stocking up come Black Friday.

Heatless curlers are all over the internet right now, and for good reason. With some practice and patience, they can deliver big, bouncy curls that look like they came straight out of a salon. I love this portable kit that contains a heatless curling rod, two scrunchies to tie off the ends, and a claw clip to secure it to the top of your head.

Trust me when I say that high-end hand wash and lotion can really elevate your bathroom and/or kitchen, especially when they smell as good as Aesop’s Resurrection ones do. Notes of mandarin rind, rosemary leaf, and cedarwood atlas mingle to create a fresh, woody, and herby scent. You’ll love it, and so will houseguests.

Most hair perfumes are just that—hair perfume. This one is different. Sure, it smells delectable, like green apple, peach, rose, cedar, and white musk, but it also offers myriad other benefits. It moisturizes dry strands, reduces static (which is ideal for fall and winter), imparts shine, and even provides UV protection. It’s as practical as it is luxurious.

Out of hundreds of setting sprays, this one earned our top spot, so there’s no way I’m letting Black Friday pass without stocking up on a few more for my makeup collection. Did I mention that it’s rumored to be Beyoncé’s go-to product for stage makeup? Enough said.

I never understood the silk-pillowcase hype until I actually used one. I woke up with smooth, shiny hair that required less time and heat to style. I saw this as a major win, and now, I’m the biggest advocate for them. Because I’m a side sleeper, they even prevent pillow wrinkles on my cheeks and around my eyes.

I never thought I’d be so passionate about a humidifier, but here we are. Canopy’s 4-in-1 Humidifier literally hydrated my skin overnight with its clean, mold-free, and mist-free function. Its components are dishwasher-safe, you can swap out the water filter every so often, and it even doubles as an essential oil diffuser. Oh, and it even helps prevent sicknesses because it’s harder for viruses to travel through moisture-rich air than dry air. I love this thing.

I love milky essences and toners for fall and winter. They might seem unnecessary, but trust me. Layer this on your skin immediately after cleansing and before serum, and you’ll have a smooth, soft, and plump complexion.

Unfortunately, I wasn’t blessed with full, pillowy, and plump lips. That’s okay, though, because I have Dior’s Addict Lip Maximizer Plumping Gloss for that. It makes my lips look visibly fuller while hydrating them and boosting shine. There are so many shades to choose from, but I love this icy lavender.