The Fashion Person’s Guide to the Coolest Places to Stay, Dine, Shop, and Go in London

Welcome to Who What Wear Travels, a series of curated guides to destinations the fashion set loves. Consider this your download on everything from the chicest stays to the most memorable meals to the perfect travel wardrobe, all vetted by stylish locals and well-traveled fashion folks.

If you have any interest in fashion, chances are you’ve been to London, know someone who was just there, or want to go. It’s one of Europe’s biggest, most bustling cities, and one of the world’s major fashion capitals. And like its fellow fashion capitals, there’s always something new to see and do. There’s so much, in fact, that it’s hard to know where to start.

The times I’ve visited London, I’ve felt like I barely even scratched the surface of the sprawling city with all of its unique neighborhoods. When I speak to people about London, the consensus is clear: There’s something for everyone, and if you don’t gel with a certain neighborhood, there are plenty of others to choose from. Influencer Lizzy Hadfield summed it up best, telling me, “Each borough is like its own little city. It’s a sprawling city, and people who live here tend to really stick to the area they live in. And every area has so much to offer: great restaurants, shops, galleries. You could have an incredible London experience without setting foot in Central London once.”

Speaking to the appeal of London, NET-A-PORTER Market Director Libby Page said, “Whilst London has a unified identity, I love that the scene and style can vary so much depending on where you are and what you are looking for. Almost every area has something interesting to offer; big or small, there are hidden gems all over. You should visit for the architecture, the food, the parks, and the markets.”

WWW Travels Tip: The general consensus is that summer is the best time visit London, given its unpredictable weather. Hadfield advises walking as much as you can and exploring the many side streets, but for longer distances, take the Tube.

To find out everything there is to know about visiting London, I enlisted some of the chicest in-the-know Londoners one could hope for. I wanted to go beyond the obvious tourist destinations such as The London Eye and Big Ben and tell you about the spots locals recommend. You’re in good hands with their advice and recommendations.