The 2024 Swimwear Trends Celebrities Are Already Wearing

We’ve reached a turning point in the year when temperatures have started to climb ever-so-slightly and holidays no longer seem like a distant dream. Beach babes, rejoice! Whether you’re counting down the days until a tour of the Amalfi Coast or are midway through planning a tropical getaway, swimwear is one of the first elements of your warm-weather wardrobe you’ll want to nail down.

(Image credit: @JASTOOKES; @ROSIEHW; @HAILEYBIEBER)

For me, personally, what I wear to the seaside is often an afterthought, but even I have been drawn in by the array of striking swimsuit trends cropping up on social media lately—especially from the celebrity accounts I follow. Perhaps it’s simply a yearning to be beach-bound, but my new-found appreciation for swimwear has led me to an understanding of exactly which styles will be big this year. And now is the perfect time to shop them; before we reach peak season and they inevitably sell out.

From noughties-inspired bikinis to vibrant one-pieces, these are the top swimwear trends to take note of for spring/summer 2024.

1. Backless One-Piece

Style Notes: Is there anything more elegant than a high-neck, low-back situation? We think not, so it’s lucky that backless swimsuits are trending big time right now, thanks to style insiders like Jasmine Tookes.

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2. String Bikini

Style Notes: If you’re hitting the beach in the hope of getting a tan, take your cues from Hailey Bieber and opt for a noughties-style string bikini. You can undo the ties when you want to target a certain area to avoid awkward tan lines.

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3. Textured One-Piece

Style Notes: Swimsuits with a crinkly texture have been hugely popular for the past couple of summers, largely due to Hunza G’s viral styles—Rosie Huntington-Whitely is just one of many celeb fans. This year is no exception, and we’ve noticed other brands have started tapping into the trend.

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4. Bandeau Top

Style Notes: Bandeau necklines are everywhere at the moment (in another nod to the early 2000s) and this particular trend has made its way into the swimwear space, too. Choose a simple bikini style like Kendall Jenner’s or a one-piece with removable straps.

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5. Red Swimwear

Style Notes: Red is undeniably the colour of the season. Before jetting off to somewhere sunny, pack a bold cherry-hued swimsuit to celebrate the arrival of brighter days. Take note from J.Lo and team it with raffia accessories and an eye-catching cover-up.

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