Taylor Swift Wants to Brand 'Taylor-Con' on a Bunch of Merch

Taylor Swift is moving into a new business era, it seems — ’cause she’s interested in locking down a certain phrase for what sounds like an event centered all around her.

The pop star just filed for a new trademark through her company, and it looks like she wants to the sole rights to the term “TAYLOR-CON.” No word on what exactly that may be at this point — but we do know what TS and co. have in mind in terms of advertising it.

According to the application, obtained by TMZ, T-Swift appears to wanna brand a wide variety of items with “TAYLOR-CON” … which means, yes, she wants to sell you crap.

Just a taste of what she’s aiming to slap this phrase on … everything from guitar picks and jewelry to clothing/accessories and coffee cups/journals — not to mention digital items, like sound recordings and computer media. In other words, the whole nine yards of “stuff.”

Again, it’s hard to say exactly what this is … but based on the name alone, it certainly sounds big — and you can almost guarantee it’ll revolve around her almost exclusively.

Also worth noting — this new trademark application from Taylor basically mirrors her “Midnights” application that her same company filed in 2022, which was also seeking to brand a ton of things with that label at the time. Take a look, they almost match up to a T.

On its face, you could argue this may well be a new album … but it’s too early to say.

In any case, it seems Taylor’s not done taking over the world just yet … her reign continues, and it’s looking like she’s getting set to make the next move in her career … nonstop Ws.