Second Life Podcast: Dianna Cohen

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

If you’re obsessed with all things haircare (and beauty for that matter), chances are you’ve come across Crown Affair. As the founder and CEO behind the beloved haircare brand, Dianna Cohen had a mission to provide ritual-based and mindful haircare. Launched in 2020, Crown Affair began with just four products: a towel, a brush, an oil, and a comb. The brand’s philosophy is based on encouraging individuals to invest time and care into their haircare routines, turning daily maintenance into a moment of self-care and reflection. Today, Crown Affair has expanded its product line to include Ritual Shampoo and Conditioner, Dry Shampoo, Leave-In Conditioner, and more, each designed with the same ethos of quality and mindfulness.

Crown Affair’s growth trajectory has been impressive, with its products now available at renowned retailers like Goop and Sephora, in addition to its direct-to-consumer platform. But perhaps the most noteworthy aspect of Crown Affair is its incredibly cool and fresh branding, which is fueled by Cohen’s knowledge of what it takes to build a modern brand.