Pop-Tarts Challenges Taylor Swift to ‘Release the Recipe’ After She Made Pastries for Kansas City Chiefs

Whether it’s albums or baked goods, everyone loves Taylor’s Version. Days after Andy Reid revealed that Taylor Swift baked homemade Pop-Tarts for Travis Kelce and the rest of the Kansas City Chiefs offensive line, the official toaster-treat brand has called on the singer to share her recipe — and it’s going to great lengths to get it from her.

To get Swift’s attention, the Kellogg’s brand took out a full-page ad in the Friday (March 1) issue of the Kansas City Star. “To KC’s most famous fan, we heard you have a Pop-Tarts pastry recipe,” it reads, according to a release. “We’re tortured not knowing more about this DIY delight. What’s the filling? Does it have frosting? Do they have little holes?”

The message continues with a company pledge to donate to Harvesters, a local food bank, as well as a promise to double its contribution if the “Anti-Hero” singer springs her recipe from the vault. “And this time, we’ll make sure coach gets a bite,” it concludes. “You in?”

For good measure, Pop-Tarts also shared its message on Instagram, along with a mock Eras Tour poster with pictures of the brand’s different flavors replacing the photos of Swift in the original. “Release the recipe,” reads a challenge in bold letters at the bottom.

The snack company’s search for answers comes three days after Reid shared on a podcast that Swift had made the Chiefs’ offensive line a batch of the treats during the season. He also revealed that the pastries were quickly devoured by Kelce and his teammates, meaning he didn’t get the chance to try one.

“She didn’t give me one, and the offensive linemen definitely didn’t give me one,” he said at the time.

Swift has long been vocal about her love for baking, and was known in the past for sharing her confections with fans at Secret Sessions. In December, former NFL star Bernie Kosar revealed that she made cinnamon rolls for Kelce before one of his games.

See Pop-Tarts’ challenge to Taylor Swift below.