Leopard Print Is Chic, But Wearing This Alternative Print Makes You an Elite Fashion Person

Leopard print is one of autumn/winter 2024’s biggest trends. It’s pretty much impossible to miss right now, be it in stores, on social media or on the street. However, the print’s sudden surge in popularity means that fashion people and brands alike will continue to explore new ways of feeding this fashion appetite.

Enter the new faux animal print coming to the fore. Quietly conquering the chicest wardrobes out there, cow print is the latest animal-inspired motif that stylish dressers are becoming obsessed with right now. Slowly seeping onto the scene, cow-print patterns have touched all major autumn silhouettes this year. From neatly-fitting jackets to chic shoulder bags and fun, fuzzy shoes, no item is safe from the new-season print.

Whilst the pattern might seem bold or difficult the style, its neutral colour palette of brown and white tones and the relaxed, squiggly design make it far easier to experiment with than you may have imagined. To cater to the growing trend, some brands have offered up heavily printed pieces, whilst others have incorporated the pattern in subtler ways, putting it on slim belts or shoes for a more approachable take on the trend.

A subtle nod to the enduring Western aesthetic that’s kept cowboy boots relevant for several seasons now, cow print has evolved to offer a fresh design that feels both exciting and fun for 2024. Less commonplace than its leopard counterpart that has floated in and out of style for decades, cow print has never quite reached the same level of mass appeal, meaning that the trend still has plenty of mileage.

Mango‘s cow-print jacket flew out of stock in most sizes earlier this month, but plenty of other high-street and designer brands have started introducing the print into their collections, too.

A resounding favourite amongst fashion circles this season, read on to discover the cow-print fashion trend and see how stylish people are styling it right now.

SHOP THE COW-PRINT TREND:

Style Notes: Balance your cow print with pinstripe trousers for a supremely cool smart/casual look.

Style Notes: Keep the rest of your ‘fit simple and let a playful cow-print bag do the heavy lifting.

Style Notes: This playful print is all you need to elevate a laid-back look.

This post originally appeared on Who What Wear UK.