Karol G Is Billboard’s 2024 Woman of the Year

After a year of career-defining moments, including a history-making album, a momentous stadium tour, headlining Lollapalooza and her first Grammy win, Karol G has been named Billboard‘s 2024 Woman of the Year. 

The Colombian hitmaker will be honored with the 2024 Woman of the Year Award at the Billboard Women in Music Awards presented by Marriott Bonvoy on Wednesday, March 6, at the YouTube Theater at Hollywood Park in Los Angeles, and streaming March 7. Karol will also grace the stage for a special performance.

Hosted by award-winning actor and producer Tracee Ellis Ross, the annual event will recognize music’s rising stars and A-List artists, creators and executives for their contributions to the industry and community. 

“With her immense talent, Karol G has created a movement for women across the globe due to her empowering lyrics and shameless confidence,” said Hannah Karp, Billboard’s editorial director. “The release of her groundbreaking album Mañana Será Bonito has proven her a force to be reckoned with in both the English and Spanish charts. We are so excited to honor her as Woman of the Year.” 

Over the past few years, Karol G has become a leading force in Latin music. Two years after releasing her breakthrough album KG0516 in 2021, Karol became the first female artist to top the Billboard 200 with a Spanish-language album thanks to Mañana Será Bonito. The follow-up album, Mañana Será Bonito (Bichota Season), then debuted at No. 3 on the Billboard 200. On Sunday, she won her first Grammy, taking home best música urbana album for Mañana Será Bonito.

Last summer, Karol launched her own Bichota Records and inked a distribution deal with Interscope. Additionally, The Con Cora Foundation was established to continue the artist’s social work and mission to support women who lead households, at-risk youth, children facing chronic or disabling diseases, those dealing with teenage pregnancy, women deprived of liberty and post-penalty, as well as low-income women.

Past recipients of Woman of the Year include SZA, Olivia Rodrigo, Cardi B, Billie Eilish, Ariana Grande, Selena Gomez, Madonna, Lady Gaga and Taylor Swift.

Karol joins the previously announced lineup of powerhouse women set for the 2024 Billboard Women in Music Awards: Kylie Minogue will receive the Icon Award; Maren Morris will receive the Visionary Award; Ice Spice will receive the Hitmaker Award; Charli XCX will receive the Powerhouse Award; Young Miko will receive the Impact Award presented by American Express; Victoria Monét will receive the Rising Star award presented by Honda; NewJeans will receive the Group of the Year Award; TEMS will receive the Breakthrough Award; and Luísa Sonza will receive one of Billboard’s new Global Force Awards. 

Tickets to attend the Billboard Women in Music Awards presented by Marriott Bonvoy are available to the public. Prices range from $89 – $279. Fans can watch the show on Thurs, March 7 at 5pm PT/8pm ET on billboardwomeninmusic.com; more details about the stream will be announced soon.