Iris Law Went From Admiring David Yurman’s Billboards to Starring on Them

One of the first things Iris Law tells me about shooting her new David Yurman campaign is how cold she was. You wouldn’t know it from the gorgeous images, but that’s simply a testament to Law’s ability to effortlessly get the shot—no matter the elements. The spring 2024 campaign shoot took place deep in the hills of Santa Monica over two particularly frigid December nights with the 23-year-old London native spending a portion of it in a pool. Naturally, Law didn’t bat an eye. Sometimes, she explains, you just have to power through if you know the end result will be amazing. Compounded with the fact that it was for a jewelry brand she grew up wearing, a chill here and there could be forgiven.

“I was wearing a wet suit, and we pulled it down so that you couldn’t see it. Before I jumped in the pool, I was frowning, making baby faces, swaying, and saying, ‘But it’s so cold!’ Everyone was like, ‘You can do it!’ she jokes on the phone. “We had done a 12-hour day. That was the main image we went with, so I was like, ‘Thank God I wasn’t being too much of a wimp.'”

Law and model Fei Fei Sun are David Yurman’s newest global ambassadors who will front a series of five projects throughout the year. Up first is the glossy, moody spring 2024 campaign, where the 23-year-old model, actress, and bona fide It girl sports the luxury jewelry brand’s most iconic pieces—the Sculpted Cable Bracelet and the Modern Cable Bracelet, both core symbols of David Yurman’s long heritage.

Shot by Tyrone Lebon and styled by Carlos Nazario, Law wears David Yurman in her own way. Though she’s a new face for the brand, Law’s fascination with David Yurman is one that began long before she became one of the buzziest rising stars in fashion. I sat down with Law to discuss being the newest face of one of her most sentimental brands, the fashion moments she can’t wait for this spring, and where she stands on the internet-viral gold versus silver jewelry debate.