If you’ve read our guide to the biggest wellness trends of 2024, then you’ll know that matcha is set to be huge this year. This popular drink has dominated my Instagram feed for what feels like forever, but if I’m being totally honest, I’ve never really been a fan of the taste. Yes, the apparent health benefits sound great, but I’d much rather a creamy latte or cappuccino to start my day. However, when it comes to matcha skincare, that’s a whole other story.
I don’t know if you’ve noticed, but more and more brands are incorporating this popular ingredient into skincare products such as cleansers and serums. As a beauty editor, it’s my job to cut through the noise and find out whether these trending ingredients are really worth your time, or if they are just another fad that will pass in the next few months. So, in order to find out the benefits of matcha-infused skincare, I reached out to Lorne Lucree, SVP of global innovation at one of my favourite skincare brands, Tatcha. Below, I asked him some of my most-pressing questions about the matcha skincare trend, so I highly recommend that you keep on scrolling.
What Skincare Benefits Does Matcha Have?
Source From: www.whowhatwear.com
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