I Know You’re Stylish If You’ve Swapped Your Blazer for This New, Rich-Looking Jacket Trend

I think we can all agree that blazers have served us well (very well) for the past few years now, and while they’re certainly not going out of style—they’re one item I’d say will never do so—I can understand the discerning fashion person’s need to explore different jacket options. Too much of a good thing, and all that. And it seems this idea has been collectively embraced by so many people I follow as, right now, we’re witnessing a serious pivot from the aforementioned blazer to a significantly more relaxed jacket style. Enter the canvas jacket trend.

A hybrid between the classic country waxed jacket that I always associate with people who live in manor houses and partake in showjumping, thus giving it a “rich” feel, and the worker shacket that often comes in a starched material and adorned with handy pockets, 2024’s canvas jacket offering unites the two, resulting in a piece that suddenly has serious fashion appeal.

I first clocked on to the trend during our Who What Wear UK-hosted Summer House getaway, where we invited a handful of gifted content creators to join us on a chic retreat from the city. And, would you know it, three of them turned up wearing the canvas jacket trend (and looked very chic in the process). The style they chose came from Free People and has been sold out in the weeks since the event; a further testament to the jacket’s appeal. The trend, however, can be traced as far back as February 2024, when Prada debuted several canvas jackets in its autumn/winter 2024 collection. That’s when I believe a stylish seed was planted as, now, there are so many canvas jacket options starting to appear on the market.

Someone I follow just shared Arket’s incredibly sleek tan style which, as of last week, was completely sold out. Now, with a fresh restock, the brand foresaw this might happen and came prepared with reserves.

Looking at the imagery of stylish people wearing canvas jackets, it’s easy to understand why they are peaking in popularity right now. They have a very effortless feel to them—like you’ve just thrown one and happen to look as chic as you do in it. This is something I strive for—to be stylish without looking as if I’ve spent hours pouring over every outfit I wear. And that’s precisely the sort of aesthetic a canvas jacket can bestow you.

If this interests you (which, seeing as you’re currently reading this, I have to assume it does), I’ve rounded up every canvas jacket that’s worth seeing and miraculously still has stock for you below. All over COS, Arket, Mango and Reformation, but also permeating the high-end collections of Isabel Marant, Ralph Lauren, Toteme and, yes, Prada, believe me when I say there’s an interpretation of the canvas jacket trend to suit you, your budget and your brand preferences. Scroll on to see them and to see how fashion people are styling theirs for autumn.

SEE AND SHOP THE CANVAS JACKET TREND

India wears the Free People canvas jacket that’s been a huge hit so far this season.

Canvas jackets are the perfect match to blue jeans and loafers for chic, casual looks.

It’s not all about tan and beige hues—darker tones such as grey and forest green look sleek.

Jo-Ann wears the pale yellow version of the khaki Dôen style at the start of this edit.