Each year, Sephora holds an epic weekend-long event in a different city. It’s called Sephoria, and it features hundreds of brands, experts, and activations. There are fun photo ops. There are master classes with industry experts. There are exclusive product samples and beyond-packed swag bags. Almost unbelievable in size and scale, it’s essentially a colossal beauty festival.
I’ve been lucky enough to attend it twice. The first time was back in 2019 when it was held in L.A. The second time was just a few weeks ago when it was held in Atlanta. Even though I might be a little biased as a beauty editor, I highly recommend snagging tickets to the next one. It’s not only an incredibly fun experience, but it’s also the nucleus of insider info with product recommendations, brand news, and beauty tips swirling around the event space.
It’s an understatement to say that I learned a lot during my three-day experience at Sephoria. Since I’m a beauty editor who doesn’t believe in gatekeeping, I’m laying it all out here. Keep scrolling to learn every single genius beauty tip I learned from seven (yes, seven!) top beauty industry experts.
The Experts
Tip #1: The ’90s Dark Lip Is Back
Tip #2: Apply Cream Shadow Under Powder Shadow for Bold Color Payoff
Some of Razzano’s Favorite Beauty Products
Tip #3: Apply Eye Cream Around the Mouth
Some of Sewell’s Favorite Beauty Products
Tip #4: Silver Is the Color of the Year
Tip #5: Use Lip Liner Instead of Matte Lipstick
Some of Solares’s Favorite Beauty Products
Tip #6: The Messy Bun Isn’t Going Anywhere
While there are multiple hairstyles Marjan is loving right now, including barely-there cool-girl waves and bouncy blowouts, she says the messy bun made famous by celebs like Kim Kardashian is here to stay. BRB, I’m going to try to re-create Marjan’s handiwork.
Tip #7: Make Sure Your Hair Is 100% Dry Before Styling
Some of Marjan’s Favorite Beauty Products
Tip #8: Sorry, Gen Z, But Side Parts Are *It*
“I think the side part is making a comeback, which I’m really excited about,” Stephen says. “This will be paired with a length that is not super long or bob length—somewhere in between with gorgeous long layers and movement.”
