Hulu And Disney+ Will Soon Increase Prices And Crack Down On Password Sharing – /Film

If you’re already a Disney+ subscriber, these price hikes might be bringing on a feeling of déjà vu. This past December Disney+ hiked its ad-free subscription tier up three whole dollars to $10.99/month. Now that tier will be priced another three dollars higher at $13.99/month. Hulu ad-free subscriptions are increasing by three dollars as well, from $14.99 to $17.99 per month. Hulu has some of the most popular shows on streaming, from “The Bear” to “The Kardashians” to “The Handmaid’s Tale.” But a $200+ yearly bill is likely to push even loyal subscribers to reconsider how they allocate their streaming budget.

There are still more affordable ad-supported options for both streamers. Disney+ and Hulu’s ad-supported tiers will both remain at $7/month, and the most positive piece of news from today’s call on the subscriber side was the announcement of a new ad-supported Disney+/Hulu bundle priced competitively at $9.99/month. If you want both Disney+ and Hulu without the ads, you’re looking at $19.99 per month, but if you compare that to the $30+/month you’d be paying if you subscribed to each separately, it is a decent savings. 

As for the password-sharing crackdown, Iger was vague. “Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies,” he said on the Q3 earnings call, vowing to “roll out tactics to drive monetization sometime in 2024.” Netflix is the first major streamer to take a stab at the common practice of password sharing. While many online have grumbled, promising to ride out of the Netflix saloon and into the sunset for good, subscriptions have only gone up since the policy’s implementation. Disney must be hoping for the same outcome, but only time will tell. 

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