H&M Does This Classy Spring Staple Better Than Anywhere Else on the High Street

Of all of the high street brands I shop at frequently, H&M has to be my favourite. With an extensive size range, impressive sportswear section and elevated premium edit, I always find that a quick trip to the website typically fulfils my shopping needs. Now, as we move into the new season I have a new item at the top of wish list. Having been inspired by all of the chic cardigan outfits I’ve seen styled lately, I’m on the hunt to shop the style for myself.

Naturally, this implies a trip to my favourite retailer. H&M cardigans are always a hit and it boils down to two things. 1) the brand bestows them with an elegance that you don’t typically see on the affordable market and 2) I’ve already said it—they’re affordable. This year, H&M has so many great options on offer, making the recent spike in Google searches for the term “H&M cardigan” all the more understandable.