Consider the Tease: ’90s Volume Just Might Be Fall’s Most Defining Hair Trend

Whenever I get a blowout, I ask for “the ‘90s Cindy,” referring to the voluminous blowout style that supermodels like Cindy Crawford and Claudia Schiffer sported back then. A particular image from the same era permanently lives in my mind: the 1990 cover of Rolling Stone featuring the women of Twin Peaks. Lara Flynn Boyle, Sherilyn Fenn, and Madchen Amick are posed in tank tops and jeans, their hair as big and full of secrets as David Lynch’s strange series. But I’ve always had a thing for big hair—whether it’s Ronnie Spector’s beehive, Dolly Parton’s country curls, or Brigitte Bardot’s bouffant, there’s just something about high-level hair that makes me feel ready to rule the world. As Parton says, “Life is short; keep your dreams big and your hair bigger.”

At the beginning of the year, big hair was poised to be, well, the biggest trend of 2024. Miley Cyrus sported big “Barbarella” hair at the Grammys, while Christian Cowan, Marc Jacobs, and The Blonds sent models down the runway with gravity-defying ‘dos. “Mob Wife” was everywhere. Bouffants popped up in period films and television series like the Amy Winehouse biopic, Back to Black, Sofia Coppola’s Priscilla, and FEUD: Capote Vs. The Swans. It was time for big hair to shine — or so I thought. As quickly as the words “big hair” left the lips of trend soothsayers, we stopped hearing about it, save for some stunning hair moments from Sabrina Carpenter, Lana Del Rey, and Kourtney Kardashian. (Perhaps the Big Hair Renaissance is really just a slow burn?) Either way, my dear beauty friends, we need to bring back big hair for fall, seriously this time!

Think about it—fall is the perfect time to experiment with some hair height, whether for a Halloween costume or to try out a look before the holidays. What have you got to lose, besides some hairspray? As part of my mission, I decided to get big hair myself. Sexy Hair, the brand known for its volumizing products, hooked me up with one of its ambassadors, celebrity hairstylist Graham Nation, whose clients include Venus Williams, Maddie Ziegler, and Emma Chamberlain, to help my big hair dreams come true.