A Month From Election Day, Kamala Harris Readies Media Blitz

If you turn a TV or radio this week, don’t be surprised if you see or hear Vice President Kamala Harris.

The Democratic presidential nominee, after mostly avoiding interviews over the past few months (she has done a few) is going on an all-out media blitz this week, booking a number of high-profile interviews that span mediums and audiences.

On Sunday, Harris is scheduled to appear on the popular Call Her Daddy podcast, with host Alex Cooper expected to speak with the veep about reproductive rights, among other topics.

On Monday, Harris is set to appear on a special primetime edition of the CBS newsmagazine 60 Minutes, with Bill Whitaker grilling the candidate about her plans if she wins next month. That interview was taped over the weekend.

On Tuesday, Harris will make the rounds across New York City, with a live morning appearance in studio on ABC’s The View, followed by a live interview with SiriusXM star Howard Stern. Later in the afternoon, she will visit CBS’ Late Show With Stephen Colbert, her first late night appearance since securing the Democratic nomination.

And on Thursday, Harris will travel to Las Vegas, where she will participate in a TelevisaUnivision town hall moderated by Enrique Acevedo.

Harris is not alone in her media push. Her running mate, Minnesota Governor Tim Walz, appeared on Fox News Sunday this weekend, and is scheduled to appear on ABC’s Jimmy Kimmel Live! on Monday, with an interview on a popular (but unnamed) pop culture podcast also set for this week.

It is a full-on media push, with some tough interviews (60 Minutes, Fox News Sunday and most town halls are never simple or straightforward), even if many of the interviews will be friendly in tone and substance.

But it also underscored the value that the Harris campaign still sees in traditional outlets, even as they explore some popular podcasts as alternatives to traditional media.

If a presidential campaign is a battle for attention, it’s a game that former President Donald Trump knows how to play, and Harris and her team need to push to keep their candidate in front of voters, during the day, in primetime, in late night and during commutes.