16 Fresh Looks That Prove London Street Style Is (and Always Will Be) Elite

Call me bias, but I’ve always said that London’s street style scene is one of the best in the world. And now, I’m here to show you that this isn’t just pure conjecture on my part, but solid fact, as our latest street style shoot, which took place this September in our nation’s glorious capital, is one of the best on Who What Wear record.

The start of September is always an excellent time for fashion in London as a summer of (very) changeable weather can lead to a lot of outfit confusion. Sundresses are often worn with rain macs in fear that there may be a sudden downpour and sandals are paired with cosy knits and jeans in an attempt to embrace the season, all resulting in a bit of a mishmash of looks. Then September rolls around and everything falls into a pleasant and cohesive style rhythm.

Early autumn presents the opportunity to once again experiment with chic layering combinations without the primary need of keeping you warm, the focus being more on how things look when worn together. It’s a time where wearing jeans is a novelty again after prioritising other items like skirts and shorts for so long. That said, while most shorts seem to have fled London’s streets, 2024’s appreciation of the skirt endures for September, with several people thinking up fun and new seasonally-appropriate ways to wear theirs now. A moment, too, for the eternally chic trench coat—an emblem of true London style that we spotted being worn in a multitude of ways on our days-long scout.

So, if you’re looking for some new-season wardrobe inspiration or simply fancy having a nosy at what people are wearing right now, scroll below to see the 16 London street style outfits we really rated on our September 2024 shoot.

16 London Street Style Outfits That Wowed Us in September 2024

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